At first, websites were designed for desktop monitors because that was the only way people could access them. Then came smartphones, which allowed users to access the internet from mobile devices. The sites themselves were still designed for desktops, however, which made them hard to use on mobile devices. Designers then began “optimizing for mobile,” but this meant essentially just stripping down the main platform to the bare bones basics. As mobile tech became more and more robust, however, this ushered in a new era of “mobile first” design. Here are three reasons why you want to design your site with mobile tech in mind.
In 2015 more than 32 million Americans were mobile-only users. That meant nearly 10% of the population used only a mobile device to access the web. By 2021, that number is expected to top 50 million, which means roughly 1/5 of all users will only be accessing your site from a mobile device. Even now, nearly 80% of web traffic is from mobile devices cell phones and tablets. If you want to connect with your consumers, you need to do it through the devices they are searching for you on, which means having mobile-compatible websites.
It was not all that long ago that users accessing the web from mobile devices made absolutely no impact on search engine rankings. In 2015, that all changed when Google announced their plans to move to mobile first indexing. Now, users that access your site from a mobile device will actually have a bigger impact on SEO than those that access it from a desktop.
In 2017, 87% of consumers used a second device while watching TV. This is actually good news for advertisers because it means if people see an ad that they like or a product that draws their interest, they can immediately look it up on the web. If your site is not optimized for a mobile device, however, you are losing out on this valuable practice.
Designing a site for a wide variety of devices has never been easier. Responsive design allows the site to determine the optimal viewing size for the device that is being used. With responsive design, your site can look every bit as fabulous on a 3.5-inch screen as it can on a 36-inch monitor. But only if you design it that way.
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Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.
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