By Matthew King | Business Planning

May 04

Nowadays, it is quite difficult pinpointing a single reason why businesses at any level shouldn’t have a website. This shows how important websites have grown to be. With technological advancement, building a website have become as easy as it can be, with the availability of content management systems to aid you in building your website. You necessarily don’t need to have technical knowledge today to build a website.

Importance of Having a Website

A business without a website is unknowingly loosing great opportunities, with the competition gaining more. Some of the areas where you will experience the importance of having a website for your business include:

Business marketing

Any business, especially start-ups will need to market itself to potential customers. Having a website will give you the online presence needed to market your business online. You’d be leveraging on the fact that the internet boasts millions of users with the potential to patronize your business.

There are lots of marketing strategies to employ in marketing your business online. The specific strategy to be chosen depends on your business type and the services you offer. One good thing about marketing your business online is that it’s relatively cost effective.

More sales

The primary aim of every business is to make profit, and they do so by making more sales and offering more services, for service based businesses. In the race to sell more than your expenses and make good profit, or break even earlier than expected, it is best to take your business online through having a website.

Your online presence will help you bridge geographical divides in making sales. You can sell your products and, or services to whoever you want to and whenever. Having your business online gets you exposed to numerous customers, increasing your chances of making more sales.

Cheaper advertising

Advertising is a key part of any business seeking to grow, especially for a start-up. The progress of your business or company is tied to how much people know of your products and the services you offer. The question that begs asking then is, what are you willing to do to get people to know about your business?

Your website stands to help you reach a wider market than can any form of advertising help you reach. And it costs next to nothing to implement. Though you will have to spend a little in nurturing customer leads.  It is the center of your online presence and can be used in advertising your business on social sites and forums.

Support and customer service

Websites are usually available 24 hours a day, and can help you provide better support to your customers. Information that normally would be available only during work hours can now be made available to customers and potential customers at any time.

You can also provide information about new products and services to your customers and potential customers, keeping them up to speed.

This makes it convenient for your customers, as they wouldn’t have to go through hurdles relating to you on what they want. And as you know, a happy customer is a business sustained.

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About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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