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Make Your Website Your Most Powerful Marketing Tool 

 October 30, 2020

By  Matthew King

You’ve built a great website, you have a wonderful product, and you now need to get it out to the world. But where do you start? Here are three things you should do in order to make your website the most powerful marketing tool you have.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your website and content more quickly and easily discoverable when users input certain search queries on big search engines.

Working on your SEO is an essential step to take when making your website a powerful marketing tool—even if you have an aesthetically pleasing interface and a great product, potential clients will not even see your page unless it pops up as one of the first results on their Google search.

There are a lot of things to consider when deciding how to boost your SEO rankings but one of the most important things to look at are your backlinks. In fact, according to Nashville Marketing Systems, the primary ranking signal for search engines is backlinks.

Get the Message Right

Getting the messaging right is essential in making your website a powerful marketing tool. Your website should be well-organized, and the layout should point the user to the most important parts of your website.

Use calls to action (CTA) on the home page. Make it easy for clients to find the exact product they are looking for. Use a consistent, aesthetically pleasing layout. Doing these things can make a big difference in getting people to stick around on your website.

Publish Useful Content

According to Inmotion Hosting, to make your website the most effective, it’s essential to publish content that will specifically benefit your target client base. Focus on publishing content that will help your audience further address the issues that your product is aimed to fill.

Publishing this type of content will allow your website to be more than just a purchasing page. Your website will become a valuable resource for your customers and you will be able to start to build brand loyalty.

Marketing can initially seem overwhelming. With so many different strategies out there, it can seem difficult to know where to start. One of the most important things to consider when building your marketing plan is how to best leverage your website. After you’ve implemented some of these ideas, test other ideas and see what is most effective.

Read this next: How Simplifying Your Business Operations Can Improve Productivity

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