What Your Startup Can Do to Best Utilize LinkedIn for Business Success

By Matthew King | Branding, Marketing and Advertising

Jun 03
Utilize LinkedIn for Business Success

Launching a successful startup is not always as simple as choosing the right product at the right time to sell. Knowing how to build your online presence and reputation is essential for any startup owner or internet entrepreneur. Understanding what your startup can do to best utilize LinkedIn for your own business and brand’s success can go a long way, even if you are entering a highly competitive and saturated field.

Create Engaging Content

Content is still king when it comes to digital marketing and building a brand, especially when doing so for a startup. Craft and share informative, unique, and interesting content that is most likely to resonate with your followers or readers on LinkedIn. Establishing yourself as an authoritative source within your field or industry can help with gaining the trust of users and potential customers or clients.

You also want to include well-written LinkedIn headlines in order to stand out and draw the attention of others. Spend time researching keywords, trends, and phrases that are most popular or relevant in your startup’s industry to find headlines that are appropriate for your own LinkedIn profile. Learn how to craft a CTA, or call-to-action, that is not only relevant to your intended audience but also attention-grabbing and useful to prospective customers.

Join and Connect With Groups

LinkedIn is a great platform to connect with other entrepreneurs, startup owners, or even prospective customers and clients. Join relevant LinkedIn groups and communities to connect and network with those who may have an interest in your startup or valuable information and resources for you. Use groups to test products, garner information, and learn more about those involved in your chosen market or industry.

Streamline Your Social Media Accounts

Create a company or brand page for your business on LinkedIn in addition to other social media platforms such as Facebook, Twitter, and even Instagram. Streamlining your social media accounts can help to maximize your online reach and your ability to appeal to potential visitors, customers, or clients.

Putting LinkedIn to work for your startup is a great way to expand your professional network while also establishing your business as trustworthy, reliable, and legitimate. Taking the time to create an online professional presence with the use of LinkedIn can help you to take any startup you have launched to the next level of success.

Read this next: How Automation Is Helping Businesses Grow

About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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