The Benefit Technology Has When Starting a Business

By Matthew King | Management and Operations

Sep 03
The Benefit Technology Has When Starting a Business

If you are starting a business, then you need to use technology to the fullest effect. That way, you can avoid the mistake of missing key trends that are happening in your niche among other things. Technology has major benefits when starting a business:

Getting Funding

Getting investors for your new business used to be a lot harder. Today, thanks to apps that let you reach anyone with your proposal, you can crowdfund your idea from customers directly or even investors if you wish.

Information Exchange

According to DocInfusion, “Being able to share information with ease is one of the primary reasons we use technology.” If you are not using this to your advantage, you are missing out. For instance, your team can use chat apps to send information in real time about projects and keep each other updated on their progress.


Security is nothing to take lightly. Any company today could be hacked through their servers or their website. Make sure your time has a deep understanding of the technology of security so your information, finances, and trade secrets are all kept secret from the prying eyes of competitors and criminals.

Marketing and Testing

According to Business Know-How, “The last thing you want is to send your creation out into the world and have it land with a dud because you didn’t do your homework, misjudged the market or failed to advertise properly.” When you are starting out in your business, you aren’t going to hit it out of the park most times. You need to adjust your offer to your market to ensure that you get the highest conversion rate possible. Automated testing and marketing make this possible so you can focus on the higher level aspects while the software does the work.

Instant Communication and Promotions

Your customers have you in their pocket all day, every day. However, you need to play your cards right in order to take advantage of smartphones. Get a great social media campaign in place and place customers on your email list to stay top of mind.


You don’t need to hire in an office anymore. While it can be a great way to build a product fast, you can hire from overseas for less money. Thanks to technology, you can keep in touch with them as if they’re in the building next door.

If you want to get the most out of technology, you need to understand its benefits and its limitations. That way, you can evaluate the tools out there and fit them into your core ideas to make your business take off. So, evaluate the advice above and put it into action. That way you can set yourself for long-term success.

What Are Your Thoughts

We would absolutely love to hear your thoughts on this idea and the article. We will read each and every one of your comments carefully.

  1. What other technology should a business owner worry about?
  2. Where do you hire?
  3. What kind of talent are you looking for?

About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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