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lead nurturing

LEAD NURTURING INVESTMENT TO CONVERT LEADS

This should be the aim of every business, especially startups, to make more sales, attracting and convincing potential customers to go for the purchase. Same goes for web based businesses which deal heavily on traffic. There are potential customers who are out there circling, making researches on businesses they intend to patronize. These potential customers are seen as leads, and could be cold, warm or hot depending on their potential to patronize your business. Lead nurturing is a process, and it involves building relationships with qualified prospects by sending targeted messages. You probably would want to know why you should invest in lead nurturing in the first place, so as to determine if it is a profitable venture or not. Why you need to invest in lead nurturing? Studies have shown...