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EMAIL MARKETING

Email Marketing – Effective or a Waste of Time?

Email marketing is one of the most talked about – and controversial – topics that many new business owners engage in. One reason for this is because, while marketing via email can be a highly effective tool, if it isn’t done properly, it can end up costing you a great deal of time and money without garnering any results. And in some cases, if your email marketing is considered by recipients to be spam, it may even get you banned from further communication. The Effects of an Email Marketing Campaign With so many people today having computers, tablets, and / or smart phones, email marketing can be a great way to reach target customers. It can also be an ideal way to keep your current, and your potential, clients informed about your offering, as well as any related topics. U...

MARKETING YOUR BUSINESS ONLINE THROUGH EMAIL MARKETING

Business marketing is very vital to companies, especially startups. It is a must do if you want to reach your long and short term business goals. Business marketing can be done in quite a number of ways, but for a business with a website, or an online presence, there is exposure to certain trends that make huge difference. Email marketing ranks quite high amongst the ways through which you can market your business online. But as with every other means of marketing a business online, you have to understand what it entails, and how to go about it to yield results. This is because nothing can be as disheartening in business as wasted time and effort. This write up looks steps to be taken to market your business online through email marketing. Although this is not all there is to it. Form a pl...