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TRANSFORMING CUSTOMER LEADS INTO BUYERS

The word “customer leads” might sound slightly confusing to a layman in the context in which it is used. In a marketing context, it is a potential sales contact: either an individual or an organization that expresses an interest in your goods or services. Customer leads are obtained via a number of ways, through the referral of an existing customer, or through a direct response to advertising/publicity. In a company, the marketing department is usually responsible for lead generation. Each inquiry for more vendor information is a “lead,” and might subsequently be developed into a sale. A company’s lead generation efforts and its approach to dealing with customer leads can significantly impact its success in the marketplace. Therefore, organizations invest quite a lot in l...