As a new business owner, you know that feeling of landing a buyer or a client – but while paying clients are nice, one of the real keys to success is getting repeat customers.
Having customers that come back time and time again means that you are offering something that they value, and that you do so better than your competitors. It also means that rather than just making one single sale, you are building up a nice residual income – provided that you keep those customers happy.
Getting repeat customers can be both an art and a science. But, while there are some steps that can make this process simple to do, it isn’t necessarily always easy to do.
The first step in the process is to let your customers know how valuable your product or service is for them, as well as how valued they are to you. Remember the old phrase, “People don’t know how much you know until they know how much you care.”
It is also key to follow up with your customers. This can be done in a number of different ways. And, depending on the methods that you use, it can be completely automated. For example, you can easily set up a regular email campaign that includes a thank-you email for your customers’ business, as well as additional correspondence to go out at specified times.
It can also be helpful to remember special occasions, such as your customers’ birthdays, anniversaries, etc. This, too, can oftentimes be a gentle reminder that you are thinking about them, while at the same time not sounding too “salesy.” (This can have the effect of turning them off).
Staying up to date with current industry trends, and then passing along this information to your clients, can also be a way to add value, and to keep your company’s name front and center. It typically takes very little time or effort to pass along an interesting article or piece of news. But your customer will likely remember it for quite some time – especially if it was helpful to him or her.
Depending on what it is that you offer, customer service will also be a key component in keeping your customers and clients coming back. It can also make or break a good customer relationship. So, if your goal is getting repeat customers, be sure that your offering does what it says it will do for both the short and long-term.
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