When you are in the midst of starting a company and getting it off the ground, it is oftentimes the case that you have a rather tight budget. So, in order to get your business up and running as quickly as you can, you will want to find some ways to promote what you offer, yet without having to break the bank in advertising costs.
The good news is…[Read more]
Susan started the topic Is There a Place for YouTube Marketing with Your New Business? in the forum Marketing Your Startup 6 months, 1 week ago
Over the past several years, social media has come a long way – and because of that, it has opened up numerous doors for new business owners in terms of how to market a company, a product, and / or a service. One way that has become vastly popular is promotion via YouTube videos.
Although most people know that YouTube is a site where you can find…[Read more]
Susan replied to the topic Getting the Most Out of a Facebook Page for Your Business in the forum Marketing Your Startup 6 months, 1 week ago
Good point, Matthew. Getting buzz going can often via Facebook be as easy as asking a question and allowing others on your friends list (or even others in the public) to answer. This can typically spark ongoing discussion, debates, and / or a lengthy conversation – which in turn, can attract even more interest.
Facebook has come a long way over…[Read more]
I completely agree on getting all of the proper paperwork in place. This is the case, regardless of whether the partners you choose to work with are complete strangers, or if they are friends and / or family members. When initially getting a business up and running, most people are excited about moving forward, and they don’t usually anticipate…[Read more]
When you need advice from someone who has “already been there,” you may want to consider setting up a meeting with a local SCORE representative. Formerly known as Service Corps of Retired Executives, this organization is now simply referred to as SCORE, “Counselors to America’s Small Business.”
The primary mission of this entity is to provide…[Read more]
Agreed, Matthew. There are some rare occasions where it would be nice to be an employee for someone else (such as paid vacations and sick days). But in terms of having the freedom to run your own show – and to also build your own dream (as versus working many hours to build someone else’s dream), there is simply no comparison.
Susan replied to the topic Website Design with WordPress for Non-Technical Business Owners in the forum Your Startup Idea 6 months, 1 week ago
WordPress is a great platform to build a website through. I consider myself to be pretty technically challenged, but when walking through the WordPress website building information, it is pretty easy to do. And, it gives your site a cleaner look than some of the other web building platforms. When building your company’s website, it is important to…[Read more]
Susan replied to the topic Should You Consider a Kickstarter Campaign for Funding Your New Business? in the forum Funding Your Startup 6 months, 1 week ago
Great point, Matthew. There is definitely a good amount of prep work that should be taken care of before moving forward with a Kickstarter campaign. When going this route, you are essentially selling people on the idea of investing in your business – and, without providing them with all of the information that they need, along with an incentive to…[Read more]
Susan started the topic Website Design with WordPress for Non-Technical Business Owners in the forum Your Startup Idea 6 months, 2 weeks ago
Over the past few years, you would be hard pressed to find any company – regardless of what products or services it offers – that does not have its own website.
Having a website can promote your company to the world – and in many cases, this far-reaching advertising can be free. But what do you do if you aren’t really a “technical” person, but…[Read more]
Susan started the topic Getting the Most Out of a Facebook Page for Your Business in the forum Marketing Your Startup 6 months, 2 weeks ago
There is simply no denying that Facebook can provide a great platform for getting the word out about your business. There are literally billions of people who use this site on a regular basis, so the potential reach is nothing short of awesome. But, because Facebook has many different avenues to choose from, how can you get the most out of your…[Read more]
Susan replied to the topic Should You Consider a Kickstarter Campaign for Funding Your New Business? in the forum Funding Your Startup 6 months, 2 weeks ago
When considering a Kickstarter (or any other type of crowdfunding) campaign, be sure that you have carefully thought out what type of reward or benefit you will offer to your contributors. For instance, be sure that the incentive you offer doesn’t end up using all of the funds you’ve acquired from the campaign itself, as this could put you further…[Read more]
If you have gotten your business off the ground in conjunction with partners, has there come a time for anyone where it just simply didn’t work out down the road, and you and the partner(s) had to part ways? If so, what is the best way to go about this? I’ve personally always worked on my own and without any partners, but am considering starting…[Read more]
Susan replied to the topic Should You Use Social Media to Market Your New Business? in the forum Marketing Your Startup 6 months, 2 weeks ago
Has anyone used Instagram to marketing their business? This is a social media platform that I am not really familiar with (in fact, at this time, I don’t even have an Instagram account). But it seems that more and more, I’m seeing marketing and advertising from companies – both large and small – that are using this particular platform. If you have…[Read more]
Susan replied to the topic How Much Advertising Do You Need When Starting a Business? in the forum Your Startup Idea 6 months, 2 weeks ago
Absolutely. There is a definite connection between the online and offline world. For those who are able to easily integrate the two, you have the opportunity to obtain even more clients for your business. With that in mind, it is important to not just automatically rule out any type of marketing, as you just never know where the next new clients…[Read more]
I agree that self-employment is definitely worth the risk. Not only can it provide you with the opportunity to earn more money over time, but it can also offer time flexibility and more control to your live overall. That being said, though, it is important that people understand that – at least initially – you will likely need to work a lot of…[Read more]
While any new business will require an ample amount of marketing, the direction that you take with this could end up reaching the wrong target market – and even if you are hitting the right people and / or […]
As a new business owner, it may be that you are afflicted with shiny object syndrome. The “official” definition of this is “having an attraction to objects that exhibit a glassy, polished, gleaming, or other […]
Susan started the topic Should You Consider a Kickstarter Campaign for Funding Your New Business? in the forum Funding Your Startup 6 months, 4 weeks ago
With the vast growth of the Internet, there are numerous opportunities to conduct business that never existed before. One of these includes the ability to obtain the funds that are needed for a start-up company. Unlike in the past – where new business owners would be required to personally visit a bank or other lender (and essentially make their…[Read more]
Susan replied to the topic How Much is Too Much to Spend When Starting a Business? in the forum Funding Your Startup 6 months, 4 weeks ago
In some cases, new business owners can have “shiny object” syndrome, meaning that they will run from one (oftentimes expensive) course or training program to another that will seemingly bring them closer to knowing everything they need to know about starting a business. But, while it is important to have a good understanding of what you are…[Read more]
Susan replied to the topic Should You Use Social Media to Market Your New Business? in the forum Marketing Your Startup 6 months, 4 weeks ago
Absolutely. In addition to Facebook, and / or any form of social media, is having a good email list. Growing your email list can be as easily as having in optin box on your website. This will provide you with “permission” from those who sign up. In return for giving you their email addresses, it is important that you offer them something of value…[Read more]
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