In our fast-paced and constantly moving world, it’s a safe bet that every household contains several screens—phones, tablets, computers, laptops, and TVs. As a business, this can be both a blessing and a curse. Although there are more online customers than ever, it can be difficult to know how to navigate this online jungle. However, it’s not so hard to get people’s attention once you start using some important and foundational tips and strategies to get your business noticed online. Scroll down to find out more.
Google is arguably the largest and most popular search engine in existence. However, that makes it difficult to ensure your business ranks highly. Google’s ranking algorithms are primarily based on relevance, distance, and prominence. Taking a few simple steps such as specifying your business location and adding detailed business information can help you rank higher on a Google search.
Listing your business on Google Maps can be incredibly beneficial in increasing your online presence. According to Nashville Marketing Systems, having your business linked on Google Maps is a sign of authority and helps your website rank higher on the search engine. One reason for this is that it improves your location and makes your business easy to find for customers and clients looking for services in their local area. If you are looking for extra help, there are several professional services which you can use to improve your online presence; reaching out to them could be beneficial to you as well.
According to Rain, one of the most important things to do if you want your business to be noticed online is to keep an updated website. If your business has regular hours, make sure your hours are correct and regularly updated if they change. Anticipate potential customers’ needs and strive to meet them through your website design and aesthetic. The appearance of your business website reflects on you as a business owner. If your website is accurate, updated, and visually appealing, people will be more likely to notice and remember your business.
The importance of having an online business presence cannot be overemphasized, especially in today’s online market. Making an effort to rank higher on Google, show up on Google Maps, and create a quality and updated business website will literally pay off when people notice and remember your business. These are only three ways to help people notice your business online; there are many other effective ideas to accomplish this as well. However, these three ideas are important and foundational first steps toward helping your business become more noticeable.
For more business advice, check out our forums!
Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.