So you’ve decided to have a website for your business. Or maybe you already have one. That’s great! Your work isn’t done yet though. We’re going to cover how to design your website so it appeals to your customers. You need to make sure your site is attractive and appealing to those who will be visiting it. If visitors find your website doesn’t work well on their phones, is visually unappealing, or is difficult to navigate, you may find yourself losing customers. Nobody wants that.
Making your website mobile-friendly can give you a huge advantage over competitors who don’t have sites that are formatted for smartphone use. More than 52 percent of website visitors are browsing from their mobile devices. Most of them won’t stick around for long, let alone purchase any of your goods or services, if they get frustrated with your site because it isn’t formatted for their phones. Don’t let easy sales escape you by neglecting this important design element.
Visuals are an important design element to keep in mind as well. Make sure your color scheme is visually appealing and makes sense. Some colors clash terribly when put side by side, making it difficult to read text and creating an overall busy appearance. If it’s bad enough it might even give some visitors headaches. Instead, choose color schemes that are professional and pleasant to look at. It’s also important to keep spacing in mind when placing text, images, and video. Cramming everything together can contribute to a site that looks too busy and hectic. Wise use of white space and color will keep your site visually appealing and easy on the eyes.
People who visit sites are looking for an experience that is more in line with instant gratification rather than delayed. User experience is key to converting website visits into sales. To that end, it’s important that your site be easy to navigate by following good website navigation principles. If your customers aren’t easily able to find the information or goods they’re looking for, they’ll probably leave your site for one that’s easier to get around on. Your site should be intuitive and clear. Make sure that menus are easy to find and follow, and that your organizational structure makes sense.
Making your website appealing to consumers can do great things for your website conversion rate. To do so, your site should be easy to navigate with a professional appearance. The color scheme and layout should be easy on the eyes. And you absolutely need to make sure your site is formatted for mobile devices. These steps will help your site look and feel professional and lead to more sales and fewer losses. Make sure you evaluate your site and make sure it’s one that will appeal to consumers.
Read this next for more great tips: Is Your Website Failing to Convert? Try One of These 3 Solutions
Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.
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