How Good Design Principles Should Guide Your Business

By Matthew King | Branding, Marketing and Advertising

Nov 26
Design Principles

Having the right mindset when designing your products and marketing strategies is fundamental to building brand awareness. Overlooking the importance of customer appeal and design principles can seriously slow down your company growth. Use diligence and get professional opinions to avoid hurdles that may end up holding you back. You don’t have to reinvent the wheel to reach the target demographics you have your sights on. Follow in the footsteps of others by learning from their experience.

Quality in Your Manufactured Product’s Design

If you lead a manufacturing company, it’s important to remember that your product defines your customers’ perceptions of your business. One of the fastest ways to lose prospective buyers is through a bad reputation. Pay careful attention to the design and use of your product. You want to focus on durability and appeal.

Besides, the products you create should target the type of customer you are aiming for. Not every product needs a flashy, sleek design, but it should at least be appropriate for its application. The trick with manufacturing is getting the right look without overdoing it.

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You probably have a team working on product layouts and product creation. You might find it helpful to get a second opinion on prototypes by utilizing a test audience or hiring an outside team with a different perspective.

The truth is that excellent product design and packaging attract customers. There is a legitimate reason that big brands tend to spend more on the presentation of their products: It works when reaching out to consumers.

Your Business Logo

In this day and age, it’s easy to commission a digital artist to create your official logos. It’s not very expensive, either. A small business could spend very little on a logo that will capture the attention of customers for decades to come. Keep in mind, you get what you pay for, and more expensive designers will likely create a better design. It’s really up to you and your budget to decide who to hire for the job.

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Your company’s logo is the face of your business. It defines the overall representation of your brand. When people think of your company, your logo will likely be the first thing that comes to their minds.

Take the initiative to commission multiple logos that you can choose from. Speak with your peers and colleagues to gather their opinions. You’re going to find the perfect fit when you put in enough effort. Keep in mind that a logo isn’t something you want to change frequently. Make a decision and stick to it because consistency goes a long way with today’s consumer.  

Polished and Professional Web Design

A business’s online presence plays a significant role in the purchasing decisions of modern consumers, especially those among the millennial generation. Despite the importance of the internet and social media, many business owners overlook design when building their websites.

Take a moment to think about poorly-built websites you’ve come across in your daily life. All bad sites typically have the same downfalls in common with each other. Clunky features and confusing layouts can reflect poorly upon you and your business. A bad website can turn customers away before they even attempt to learn more about your company.  

Make sure that you have an understanding of how people use the web or at least hire someone who does. Be sure to enlist the services of an experienced web design company that has a team of skilled programmers and a reputation for exceptional service.

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Making your website more accessible and attractive does more than boost your professionalism; a site that performs well will rank higher in search results. That means that when people are searching for what your company has to offer, they are more likely to get recommended to your site from search engines like Google.

In today’s ever-connected world, the internet is now the most essential marketing tool at your disposal. Be sure that you are using it to your advantage by representing yourself and your company with a properly designed website. While you’re at it, don’t forget to also connect with clients through social media.

Sharpen Your Image

Everything in this article can be described as an encouragement for business owners to look sharp in the market. Achieving great sales and important milestones doesn’t happen overnight. If you want to stand out, then you’ve got to set your company apart from the rest. Creativity and innovation are at your disposal. Take advantage of all the marketing resources that you can, including the advice that others in a similar position as you might have. With a little effort, you can reap the rewards that so many entrepreneurs before you have enjoyed.

About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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