The goal of business is to connect with new customers, maintain your current customer base, and get more repeat customers. With an online business one of the main things you should not ignore is making sure it is recognized by Google. Getting your site recognized by Google is a huge step in the right direction and will plant your business for success online. Running a business that cannot be found online is a huge detriment to your business success. So, how do you make sure your business gets found by Google?
First, it’s important to understand the reasons you want to keep Google on our side. Google has become so powerful that it has infiltrated every part of our lives. We use it for its ease of availability, versatility, and increased exposure to the world.
Whether it’s finding a new recipe, searching how to change a tire, or finding a local business that will solve a problem we have, Google has been a #1 go-to for years. Today there are over 3.5 billion searches on Google each day. Google has definitely been a societal game-changer. Partnering with such a powerful company can only be a smart move.
Here are a few important tips to make sure that your business gets recognized by Google.
You will want to make sure to check out Google My Business which helps you streamline your business information across many different Google services. To claim your business, simply log into your Google My Business service, search for your business name and add it, then verify with the code sent to you. This process should take no longer than a few weeks, and once you’ve received the code, your business has been added!
Additionally, you will want to strongly consider inviting your customers to leave reviews in Google. Customers who leave great Google reviews for you, whether 5-star or 4-star, can positively impact others who are making a decision about which local business to choose to meet their needs. Google reviews can make a positive impact on your business’ online presence.
Your navigation menu is key to helping your readers find their way around your website. If it is clear and concise, you make it easier for your site visitors. Rather than icons in your navigation menu, consider using text as this is great for SEO. Using too many icons can actually slow down your page speed, which is bad for SEO, so using text is always the better way to go. Google can more easily pull your content into search results if you also remember to set up your most important pages and posts just one or two clicks away from the homepage.
Remember to make your website layout and navigation as easy on your user as possible. Think about how your user would navigate through your site from your home page and subsequent pages, and keep your important information very close to the home page. Keep as much quality content as possible on the landing page so that Google has an easier time determining what your site is about.
In the online business world, content is king. The better quality the content happens to be and the more consistently you publish it, the better it is for your business and for your website in Google rankings.
Publishing stellar content is a non-negotiable if you plan to boost your organic search engine rankings. The more you create and distribute new content that is helpful to your target market you will begin to build authority in your niche. Ultimately, the more traffic you accumulate due to your content, the more Google will begin to display your site in search results.
Being active on social media is an important part of Google recognition. Not only do you want to create great content on a regular basis, but you will want to share with your audience what you’ve published and engage with them online. Google has a tendency of recognizing your social media presence and validating your business credibility based on the amount of followers and how often you are engaged with them. For this reason you should definitely be using your social media platforms regularly and to your advantage. Maintain an active social media presence, connect with your audience regularly, and strengthen your relationship with your target audience.
In summary, getting your business recognized by Google is quite doable, and it is something you should strongly consider for your business. Google is a powerful company that will be around for a long time, and it is to your advantage as a business owner to utilize the tools offered through this platform. Make sure to get listed using the Google My Business service, ask your followers for great customer reviews, make your site easy to navigate, publish awesome content, and have a social media presence. Doing these few things will help your business to become recognized by Google.
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Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.
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