Generating good reviews, especially from customers is very good thing for your business. It shows that people accept and appreciate your products and services, and that you are really in business.
Customer reviews lend credibility to your product or service. When prospects come to your website, and they see that real people use your products and have had good things to say about your offerings, they’re more likely to buy from you.
In this current era of business, marketing your brand is defined by those who experience it. Hence, if you have them saying nice things about your business, you are definitely marketing your business for good.
Then the questions that beg asking include, how do you get those good reviews in the first place? How can you leverage them to grow your business? Some strategies for these questions include;
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on a certain website of your choice, and you’d be surprised how well they respond.
A large number of reviews, combined with a high percentage of great reviews, builds that immediate trust that converts potential customers into paying customers. Once customers are convinced you can give them what they want, they trust and patronize your business.
Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.
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