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In today’s world, you would be hard pressed to go anywhere without seeing most (or all) of the people around you staring at their phones. In coffee shops, subway trains, airports, and even in fancy restaurants, people are connecting and communicating online…and in many cases, it’s through social media outlets. Given that, it would only make sense to take advantage of social media for marketing your new business. But which outlet will serve your business the best?
The answer is, it depends.
Just like any other product or service that’s being advertised, it is imperative to determine who the audience is before you decide which platform to use. So, let’s take a look at some of the top social media options you could use.
Facebook: First, the granddaddy of them all (this doesn’t refer to actual age), is Facebook. With roughly 2 billion active users around the world, it would appear at first glance that using Facebook would get your idea in front of the highest number of potential customers. Yet, while this is true, it is still important that you target your marketing to your specific customer. There is a lot of information being shared on Facebook at all times. So, you’ll need to provide something that will stand out.
Twitter – While Twitter limits you to only 140 characters, it can also be a good way to spread the word about your product or service. This platform currently has more than 320 million users, so you are likely to find the customers that you’re seeking – again, provided that your message really stands out among the crowd.
Pinterest – Pinterest is a much more visually oriented platform, so it can work particularly well if your product or service can stand out via pictures, graphics, or other eye-catching elements. It is also more of a niche network than Twitter or Facebook. For example, many of Pinterest’s users are women who are seeking information and ideas on fashion, food, beauty, and similar items.
YouTube – Today, there are many marketers who believe that video is the “place to be” when stirring up interest for a product or service. Here again, if you have something that is visually appealing, this platform could work very well for you. Likewise, if you are able to provide a step by step presentation of how your product works (such as life insurance), YouTube should also be considered.
With the many social networking options that are available today, which have you used for your business – and did it work out well for what you were hoping to accomplish?
I wanted to add instagram as I’ve seen a lot of retail stores use this as a way to get their customers to post their products for coupon codes or a free item. You can use instagram but only for a few types of businesses.
What social media platforms are you currently using Susan to build your business if any? On the forums here, we choose facebook and twitter to start, but we may add in LinkedIn as well. I use facebook, youtube, and twitter for most of my businesses that I currently have now. Social media is a great way to engage your customers after a sale, but making yourself stand out through contest or clever posting of humor and fun facts. Knowing what your customers find interesting is a huge advantage in this market. One thing that every customer hates is “click bait”. While clickbait will get you clicks, most often it puts the customer in a bad mood and lets them know you don’t care about offering true content.
Online lead generation is easy and cost effective way to get new leads. Online lead generation methods are,
- Content Marketing
- Customer referral
- SEO, SEM and PPC
- Cross Promotion
- Social media
- Direct MailingThese are free medium you can go through which can be very complicated and tedious, instead you can go through some paid tools that provides you the leads and are also reliable such as,
- LeadLake.com
- Growbots.com
- Hoover’s
- DiscoverOrg
- Relpro.com These tools will help you to get enough leads you need and can help you to get quality leads.
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