Should You Consider a Kickstarter Campaign for Funding Your New Business?

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  • #5248
    Avatar of SusanSusan

    With the vast growth of the Internet, there are numerous opportunities to conduct business that never existed before. One of these includes the ability to obtain the funds that are needed for a start-up company. Unlike in the past – where new business owners would be required to personally visit a bank or other lender (and essentially make their case for a new loan), websites like Kickstarter now provide the opportunity to reach out to “everyday” people to acquire the funding you need for your company.

    In doing so, however, it is important to consider all angles of these opportunities, as well as the amount of time and effort it could take to run a successful campaign. Likewise, you should also consider what your next step will be once you acquire such funds – or alternatively, if you are unable to meet your funding goal.

    First, you should be cognizant of the fact that Kickstarter (or any crowdfunding platform) will receive a percentage of the funds that are raised, in return for allowing you to use their site for your funding needs.

    Also, Kickstarter (as well a any other crowdfunding platform) campaigns don’t simply sell themselves. In other words, there will still be a fair amount of work for you to do in terms of marketing your funding needs and getting the word out to your target market. This means that you should still post regular content online, as well as participate in  various other marketing activities, as if you were advertising your business – because essentially, you are.

    Also keep in mind that there can be certain contractual obligations that you must fulfill once a successful campaign has ended. For instance, typically, business owners will offer incentives to those who help with their funding, such as sending them a tangible item and / or giving the funders credit by way of putting their names on their website, or some other type of thank you technique.

    If you’ve considered all of the angles, though, and you have decided that crowdfunding your company’s financial needs by way of source like Kickstarter is the right way to go, it can be extremely beneficial – and it could allow you to move forward much more quickly than going the route of the traditional lender.

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    • #5262
      Avatar of SusanSusan
      • Total Post: 36
      Points: 126
      Newbie 1

      When considering a Kickstarter (or any other type of crowdfunding) campaign, be sure that you have carefully thought out what type of reward or benefit you will offer to your contributors. For instance, be sure that the incentive you offer doesn’t end up using all of the funds you’ve acquired from the campaign itself, as this could put you further behind in terms of the funding that you need.

    • #5272
      Avatar of Matthew KingMatthew King
      • Total Post: 171
      Points: 2,216
      Business Consultant 2

      I have attempted to use Kickstarter before for one of my ventures and I was under prepared. I would definitely recommend looking at some other successful projects that have been funded on kickstarter. Look at the preparation they went through and the time involvement the kickstarter took to get the response they wanted. There are also journalist and dedicated businesses that handle people kickstarter if you think it is good enough to grab some attention. One of the first things I would think about is make sure your project is for everyone. It’s easier to get funded when the project is for anyone and not just a specific customer target group on there.

      I could be wrong about that though. It is just the way I feel about it.

    • #5278
      Avatar of SusanSusan
      • Total Post: 36
      Points: 126
      Newbie 3

      Great point, Matthew. There is definitely a good amount of prep work that should be taken care of before moving forward with a Kickstarter campaign. When going this route, you are essentially selling people on the idea of investing in your business – and, without providing them with all of the information that they need, along with an incentive to do so, the results will likely be less than anticipated. The Kickstarter site has a lot of good info on it that can help you to prepare a campaign. And definitely looking at past successful projects is a must.

    • #5315
      Avatar of meshackmeshack
      • Total Post: 5
      Points: 41
      Newbie 4

      When launching your product, you should only consider Kickstarter or Indiegogo.

      That’s why one of the most frequent questions I hear is…

      “Should I choose Kickstarter or Indiegogo for my crowdfunding campaign?”

      And they are often surprised when I answer: “Both .”

      What many don’t know, is that in crowdfunding, you are not locked into one platform. In fact, if you don’t tap into both, you are leaving money on the table.

      Here’s a better question and the one we will be exploring in this case study…

      How do I use BOTH Kickstarter and Indiegogo to maximize the funds raised for my product launch?

      We’ll explore the answer by explaining our strategy and diving into the BaKblade 2.0 case study.

      Launch on Kickstarter first

      We’ve found that Kickstarter performs much better compared to Indiegogo for these 3 main reasons:
      Kickstarter’s has done a better job of fostering trust with their backer community (top reason why!)
      Kickstarter has more organic traffic
      Kickstarter has a higher conversion rate

      Kickstarter’s main focus has always been on delivering the best backer experience possible. For example, there is an approval process (unlike Indiegogo) to launch on Kickstarter. This isn’t some formality. Kickstarter’s team does their due diligence before any new product gets approved to launch.
      This is to protect their backers and build trust. Their commitment to the backers has led not only to a larger community than Indiegogo, but one that is more likely to buy your product.

      When you follow the right pre-launch strategy and are properly prepared to launch on Kickstarter, you can tap into their huge audience and your campaign will be much more successful.

      Transition to Indiegogo InDemand after Kickstarter

      In 2016 Indiegogo released their
      InDemand program on their platform. It allows successful campaigns to continue selling on their platform indefinitely — you can think of it like your pre-order storefront. InDemand is not exclusive to Indiegogo campaigns. They will actually clone your entire Kickstarter page for you and you’ll be up and running in under an hour.
      We take advantage of this by immediately launching the Indiegogo InDemand campaign once the Kickstarter campaign has ended.

      One of the best parts about InDemand is that they even copy over how much you raised on Kickstarter so you are not starting from scratch. This allows you to keep the social proof you worked so hard to acquire during your Kickstarter campaign and use it to your advantage on InDemand.
      We did that with BaKblade 2.0 after a successful Kickstarter campaign.

      In the case study below, my business partner Mark Pecota walks you through how powerful Indiegogo InDemand can be once your Kickstarter campaign has come to an end.

      • This reply was modified 4 years ago by Matthew King. Reason: admin edit
    • #5331
      Avatar of Reshmika ChristopherReshmika Christopher
      • Total Post: 9
      Points: 61
      Newbie 5

      Kickstarter is one of the most legit websites that helps various companies in campaigning towards raising funds for a particular project.

      The process seems very simple.It takes nothing to campaign via kickstarter.It is absolutely free of cost.There is no advance money as such that needs to be paid to get the work done.Even if the funding goal fails,the kickstarter will not charge a single penny from the company concerned.

      But on the downside,this process can be really time consuming.It is very uncertain as to how long the website will take in order to give campaigning rights to a particular company.On the other hand,if the funding goals are met,then the kickstarter will take a portion of the funds received as a reward for allowing the company use its platform for raising funds for its project.


      • #5342
        Avatar of Matthew KingMatthew King
        • Total Post: 171
        Points: 2,216
        Business Consultant 6

        Do you know anyone that has launched a successful Kickstarter campaign that could give insight for users wanting to do this?

    • #5354
      Avatar of DieterDieter
      • Total Post: 4
      Points: 30
      Newbie 7

      Well, I think I was reading already here. Kickstarter is only one of 100 options you have on the internet to find a crowdfunding, interested investor. Yes, I did invest in one of the projects but did not offer my own idea yet. BTW: it was not Kickstarter since I reviewed a couple of projects there but was never convinced about the presentation and offered rewards.  I ended up on a platform named CORDA, here the projects had some more transparency and the management team behind CORDA looked to me very professional which was for me a key criterion. Investing into crowdfunding projects is similar to what Warren Buffet said. “I spread the money and see which one will succeed. The one out of 10 will make me happier than 10 running half good.”

    • #5371
      Avatar of Matthew KingMatthew King
      • Total Post: 171
      Points: 2,216
      Business Consultant 8

      There are definitely a lot of options out there. I have done a backed a few kickstarters that had successful campaigns. However, I did not have a successful campaign myself.

      • #507644
        Avatar of JacobJacob
        • Total Post: 7
        Points: 61
        Newbie 9

        How many campaigns have you ran Matthew?

        • #507649
          Avatar of Matthew KingMatthew King
          • Total Post: 171
          Points: 2,216
          Business Consultant 10

          On Kickstarter specifically, only two or three. If you mean product and/or service launches, I’ve launched around 15 – 20, but mostly all self-funded. I’m all about bootstrapping, getting some interest, generating some sales, then optimizing after.

    • #507834
      Avatar of paymenthuddlepaymenthuddle
      • Total Post: 8
      Points: 102
      Newbie 11

      We are trying to help a start-up raise $500K through crowdfunding. They are a Nootropics company with patented products that help with sleep, pain, and focus. Any suggestions on who we should consider using to start their campaign?  Thanks!!

      • #507837
        Avatar of Matthew KingMatthew King
        • Total Post: 171
        Points: 2,216
        Business Consultant 12


        It depends on the type of crowd they want to attract. Is there start-up looking just to gain money or to give some equity into the business as well?

        If they just want a good platform to raise money, I would just Kickstarter. If they are looking at allowing people to gain equity in their business, possibly CircleUp is a great alternative.

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