When you are in the midst of starting a company and getting it off the ground, it is oftentimes the case that you have a rather tight budget. So, in order to get your business up and running as quickly as you can, you will want to find some ways to promote what you offer, yet without having to break the bank in advertising costs.
The good news is that “bootstrapping” new businesses has been around for ions. So, there are some tried and true ways that you can flex your creative muscle, while at the same time ensuring a professional look and feel to your promotion.
One of the first things that you will want to do is engage with your potential customers. While you may feel like you need to get out there and sell, sell, sell – the reality is that nobody like to be sold. Rather, people prefer to buy – especially if they feel like its on their own terms, and that your product or service truly resonates with them.
Engaging with your potential purchasers can help tremendously in getting information out to your target audience, yet without looking like you’re flaunting your offering. One way to do this is to join in the conversation on relevant forums, Facebook groups, and other online meeting places for those that people that you are trying to reach.
In doing so, be sure that you are offering good, quality content and suggestions, and not just simply forcing the link to your product or service on other readers. The key here is to offer helpful, educational posts that will draw potential customers in to your solution.
You can also help your potential buyers “find” your content. For example, with each online post that you publish, it is important to use keywords that are specific to your niche. If, for instance, you are offering a health product, be sure to use very specific words and / or phrases that a potential buyer would be searching for online.
In addition, it can also be extremely beneficial to have your website pages contain specific words and phrases that are unique to your particular business. Here, too, the way that you have your content worded can make a big difference in how many people actually find – and stay – on your site, in turn, eventually becoming paying customers.