When starting a new business, most people want to shout their idea from the mountaintops – and rightly so. It’s great to be excited about the product or service you are offering, and to let others know about it. But when you are just starting out, it is important that you carefully pick and choose what type of marketing and advertising you will participate in. Otherwise, you could end up wasting advertising dollars and / or marketing to a group of people that really aren’t a good fit for your offering.
Determining the best form of advertising can best be done by completing a marketing plan. When doing so, not only will it help you to nail down the exact points that make your business unique, but it will also help to guide you towards the advertising channels that will – and won’t – be the most advantageous to you.
For example, if you are a personal trainer and you’re looking for clients to help with their workout plan, putting up a single billboard on the side of the highway won’t likely land you very many clients. But, placing ads in sports-related magazines and websites will. Alternatively, if you’re opening up an ice cream shop, then placing a billboard at the nearest highway exit could be an ideal place to advertise for this.
You should also include timelines in your marketing plan, so that you can be sure to stay on track with keeping your company’s name and offering in front of your target market consistently. This will help you to ensure that your business is top-of-mind to your potential customers. Here, while everyone may not need your product or service right away, when they do need it, you will be the first one they go to.