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How can we get this awesome idea off the ground

By James km

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  • #505743
    James km
    Participant

    Hi, We have built the device to basically save retail stores nationwide. Please note that this is not just an idea and we designed and created a fully functional pro type. This technology facilitate the connection between the product and the consumer and give customers many great reasons to go back to the store. And provide the store with detail analytic of all product.
    We are looking for any advice or guidance to introduce this device to retail sector and fund it.
    Thanks

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    • #505754
      Matthew King
      Keymaster
      • Total Post: 111
      Points: 1,756

      Hi, James, can you give me a bit more information about how the prototype works and do you have any capital set aside to market it. Or will you have to do low-cost activities?

    • #505756
      James km
      Participant
      • Total Post: 5
      Points: 62

      Hi, and thanks for your response

      Just to let you know I revised this prototype a few times.

      Basically, it is a smart fitting room with 2 version. One is the full-fledged fitting room (fresh install) and the other option is fit-over existing fitting room (so it will be implemented to already operational fitting room)

      Here are some detailed:

      Smart mirror to see the reflection and to browse the available colors and styles of the clothes customer is trying on. The item will be displayed on the top right corner of the mirror as soon as you walk inside the fitting room (Through RFID sensor).

      Credit card processing. This will save the hassle of staying in line to pay for the merchandise, once customer select the item.

      The door is smart film with has two states of transparent and full privacy state. In case customer want to display the outfit to her or his companion.

      Reporting application. With RFID detecting all the traffic / items in and out of fitting room, it can generate customized report based on which items are hot seller and which is not (per day, per week per month …. ).

      This is a very short description for now.

      Thanks,

      James

      • #505759
        Matthew King
        Keymaster
        • Total Post: 111
        Points: 1,756

        So, I think my approach with this would be to go to some local places near you to ask if they would like to test the prototype out (If you haven’t already done so). This way you can get real world feedback on the prototype and find out how the world thinks about this idea (btw I do believe it is cool, but we have to put our products to the test with real people).

        In terms of finding those people. I would do a simple google search, reach out, and tell them you would like to test your product with them for free. In return, you get feedback from them (this will help you get testimonials when your product is out of prototype phase).

        Additionally, I would make one-page flyers with information about your prototype, some contact information and attend events in your local area where some of these store owners might go. Again, I would try to do some simple market research to get the answer to this question: Where does my customer “Hangout” what events do they attend, conferences, etc.

        You can also ask the people you get in with to test out your product. (Hey, do you guys attend any events or conferences?) What about associations?

        When you test out the product with store business owners. Simply ask them, what’s the most valuable benefit this product offers to you?

        Once you get a few of these, you will now know the immediate value proposition for your product to market to those current customers. Now, I realize this isn’t the easy way to do this. It takes some literal legwork. However, this is a super low-cost way to get in front of people. Get real customers to try out your product to validate it fixes a problem for them. Get valuable testimonials early on and possibly develop what I call a CHAMPION.

        A champion is someone that loves your product so much they are willing to help you out and talk to other store owners on your behalf.

    • #505757
      James km
      Participant
      • Total Post: 5
      Points: 62

      Also, just to let you know my background is in programing and interfaces (API, SOAP, REST)

      I am looking for  low-cost activities or anything to get this up and running.

      Thanks

      • This reply was modified 1 year ago by James km.
      • #505762
        James km
        Participant
        • Total Post: 5
        Points: 62

        Thanks for this detailed advice.  very useful.  One more question, what would be the other option (the one that cost a bit of money), not the low-cost way to get in front of people?

        Thanks again

        James

        • This reply was modified 1 year ago by James km.
        • #505764
          Matthew King
          Keymaster
          • Total Post: 111
          Points: 1,756

          The other option was getting into digital marketing using methods such as Pay Per Click Campaigns, SEO, and Content Marketing. However, those options are generally not cheap and you have to be willing to set aside a monthly budget that doesn’t necessarily grab instant return on investment right away.

          So I would only recommend doing it once you have a few testimonials or clients that find the product extremely valuable and are willing to speak on your behalf as well.

          • #505768
            James km
            Participant
            • Total Post: 5
            Points: 62

            I believe your first option is what I need to focus on. this way I can get the word out.

            Also, I have this company, New Lion Labs, contacting me and want to face a face time with them regarding this idea. They are into startup and new ideas, I was wondering if you have any experience with them or heard of them. IS this something I should look into? Your comment on this would be appropriated.  Thanks

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            • #505772
              Matthew King
              Keymaster
              • Total Post: 111
              Points: 1,756

              I do not have any experience with them at this time. I would try to look at their reviews, search around and look for any ripoff reports. Then, the only thing you can really do is take some time to learn about them and give them face to face time. Find out how they can help you.

              If something doesn’t go the way you like or feel like it might be wrong. Instantly pull the plug. Do not wait.

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