Getting the Most Out of a Facebook Page for Your Business

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  • #5263
    Avatar of SusanSusan

    There is simply no denying that Facebook can provide a great platform for getting the word out about your business. There are literally billions of people who use this site on a regular basis, so the potential reach is nothing short of awesome. But, because Facebook has many different avenues to choose from, how can you get the most out of your advertising on this site?

    One of the best ways is through Facebook pages. When you go the route of setting up a Facebook page for your company, though, keep in mind that you don’t just “set it and forget it”, because there are some things that you can do to optimize your page and in turn, to pull in more potential customers.

    For example, simply adding a description and a photo to your page can help. Having a clear cut description of what your company does and who it can help provides people with a way to determine how your business may be able to assist them. A photo can can make your company seem more “real” – especially for potential customers who are visual learners.

    It can also be beneficial to add a link to your company’s website on a Facebook business page. In doing so, you can take visitors directly to a place where they can learn even more about what your business does, and the problems that it can solve.

    Another way to optimize your company’s Facebook business page is to invite your current friends on the site to “Like” it. This can be done easily and quickly, essentially with the clicking of just a few buttons.

    Through Facebook, you can open up your business to the world – right from your computer. And, you could start to see results of your marketing campaign immediately.


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    • #5276
      Avatar of Matthew KingMatthew King
      • Total Post: 177
      Points: 2,320
      Business Consultant 1

      Facebook is another great way to connect directly to your customers as well. Run some contest, get customers to post pictures with your products or conducting business with you. Get the “Buzz” going and engagement with your customers not only provides insight but can make your customers feel valued!

    • #5287
      Avatar of SusanSusan
      • Total Post: 36
      Points: 126
      Newbie 2

      Good point, Matthew. Getting buzz going can often via Facebook be as easy as asking a question and allowing others on your friends list (or even others in the public) to answer. This can typically spark ongoing discussion, debates, and / or a lengthy conversation – which in turn, can attract even more interest.

      Facebook has come a long way over the years in terms of what you can do to generate business, too. For example, you can post videos, as well as comments. You can message people individually or in groups. You can also start a separate page and / or group for your company. By making use of these Facebook attributes, you can literally reach hundreds of thousands (or more) potential customers – all with the simply click of a mouse and a keyboard.


    • #5328
      Avatar of Reshmika ChristopherReshmika Christopher
      • Total Post: 9
      Points: 61
      Newbie 3

      As we all know facebook is one of the largest networks which has more than 8 million users.It can be used as a great platform to attract potential customers and create an exposure to the viewers of the business page about the details of the company.

      Further,adding links associated to tge company on the business page and posting interesting information on the page can increase the web traffic which helps in reaching a targeted audience.

      Facebook is a huge asset to the companies because it helps in lowerimg the marketing expenses.It should be noted that it costs zero dollars to start a facebook page.

      • #5339
        Avatar of Matthew KingMatthew King
        • Total Post: 177
        Points: 2,320
        Business Consultant 4

        Free is always the best place to start. I wanted to touch on the demographics that Facebook offers to target your customers as well. As you focus your niche and really narrow down what your specific customer segment is. It helps to use Facebook to narrow down your marketing as well. However, I do believe that Facebook is best for B2C, and not so much for B2B companies.

    • #5393
      Avatar of Purity nungariPurity nungari
      • Total Post: 2
      Points: 32
      Associate 5

      Yeah because facebook page can make you become more famous by advertising your business and the public gets to know you better by seeing your page

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