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Reply To: Should You Consider a Kickstarter Campaign for Funding Your New Business? 

 

By  Susan

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Great point, Matthew. There is definitely a good amount of prep work that should be taken care of before moving forward with a Kickstarter campaign. When going this route, you are essentially selling people on the idea of investing in your business – and, without providing them with all of the information that they need, along with an incentive to do so, the results will likely be less than anticipated. The Kickstarter site has a lot of good info on it that can help you to prepare a campaign. And definitely looking at past successful projects is a must.

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