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Awesome points in this. This can be a tough decision for most new business owners. Not to mention using platforms like Google Adwords can get really out of hand if you don’t set up the proper parameters in the beginning. Understanding where your niche lands and how it can pull in customers is extremely important. Once a market technique works for your business hone it to operate on automatic as much as possible. Such as automatic workflows and reminders to call clients etc.
I can give another example where my web design business actually doesn’t pull new clients via the web. Infact, most clients don’t even use my website to complete payments or sign up for payment plans. Most of my clients come from other sources such as networking events (honestly something I never thought would work).