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Reply To: Business Infrastructure 

 

By  Matthew King

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Avatar of Matthew KingMatthew King
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Business Consultant 1

Hey Zack,

Content Marketing again starts with your target audience of course. You could even run a short survey (if you have access to your target audience) and find out the topics they like to read, learn, and hear about. That would be one of my first steps.

After that, you build valuable content that is informational in nature. It’s kinda like giving free advice but make sure it is correct, useful, and actionable. In the beginning, you’ll have to write this content yourself (but can hire it out later).

Once you get the content written, then you promote it. Don’t spend a whole lot here, $50 – $100 per ad platform. So, maybe a little social media, Google Ads, etc. Just something to help get eyeballs on your content. Of course, you’ll do link building like we previously talked about. Can you do a survey for your audience?

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