My business is about to go live in December – all without needing any additional funding. In order to do this though I had to give some equity to a person who could build our website and develop the software needed to run the website effectively.
The business is an Online Marketplace for business owners looking for Payment Processing. Think of it as what Lending Tree and Hotwire do but centered around Payment Processing. A business owner can come to our site and have 3-5 payment providers give instant pricing quotes to them for their merchant services. The business owner can select the one they feel is best suited for them and we then help with the application and sign up process.
Our revenue comes from the payment providers who pay us a residual for every customer that we bring through the door and thus there is no fee for any customer to come to our site to have companies bid on them.