Email Marketing – Effective or a Waste of Time?

By Susan | Branding, Marketing and Advertising

Jul 24
Marketing Funnel

Email marketing is one of the most talked about – and controversial – topics that many new business owners engage in. One reason for this is because, while marketing via email can be a highly effective tool, if it isn’t done properly, it can end up costing you a great deal of time and money without garnering any results. And in some cases, if your email marketing is considered by recipients to be spam, it may even get you banned from further communication.

The Effects of an Email Marketing Campaign

With so many people today having computers, tablets, and / or smart phones, email marketing can be a great way to reach target customers. It can also be an ideal way to keep your current, and your potential, clients informed about your offering, as well as any related topics.

Using this type of marketing strategy, you can also very easily customize your message – and, provided that your audience has consented to you sending them email, you can also use it to offer coupons and other discounts, as well as simply educating them with interesting articles and posts.

One of the best things about using email marketing – especially for new business owners who may not have a large budget – is the fact that you can reach thousands and thousands of recipients very inexpensively.

Unlike the more costly options like radio and television advertising, you can use email marketing instead for literally pennies on the dollar.

Doing so can be an effective tool for both small and large companies alike. In fact, in a recent study that was conducted by Forrester Research and, roughly 85 percent of U.S. retailers consider email marketing to be one of the most effective customer acquisition methods.

Where to Learn More About Email Marketing

Want to learn more about the do’s and don’ts of email marketing – particularly as it relates to new business owners?

One of the best ways to do so is to talk directly with other entrepreneurs. You can easily do this by joining the Startup Forums. It’s free to join, and once you do, you can engage in conversations on key topics that can help your new business to grow.


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