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5 Reasons Why You Should Give Your Employees Company Swag

By Matthew King | Branding, Marketing and Advertising

Apr 24
5 Reasons Why You Should Give Your Employees Company Swag

As a business owner, you need to look for new ways to grow your brand and treat your employees well. Most people create company swag for handing out to potential clients, but employees appreciate it, too. Here are five reasons why your employees deserve company swag.

Morale

Everyone loves to wear things that look and feel good. You can boost morale by giving stylish t-shirts away to your employees that represent the brand at the same time. They’ll feel like a true part of the team and morale will go up.

Loyalty

One of the most important parts of a business is having loyal employees. If they are not loyal, they could be looking for job offers elsewhere or fail to give their full effort to your business. In order to get the most possible about of your employees, boost their loyalty by having them represent the company in public. Then they’ll go the extra mile for your business and help your profits grow.

Advertising

When it comes to advertising, it is one of the most expensive parts of any business. You can’t afford to reduce your cashflow by overspending on advertising. However, with swag, your employees will be advertising your brand wherever they go. Their friends and family will see it, as well as the general public. This helps you get additional exposure without any expenses other than a few dollars for the swag itself.

Cohesiveness

At the core, people are herd animals. People want to feel like they are with people who share their values. This is a great way to build teamwork in your company. Swag brings everyone together by reminding them that they are on the same team, especially with wearable items like tee shirts and flat brim hats.

Inventory

Every business will have spare inventory at some point. Sometimes, it just is not possible to sell it as quickly as you would like. In order to prevent this extra inventory from tying up space and time in your company, you can hand out the swag for free to your team. This lets you ship your new products out to your market instead.

Company swag is a way to help your employees feel better about their position with the company as well as achieving advertising, among other benefits. So whether it is a shirt, a mug, or a towel, consider handing out swag to your workers. You could see better results all around in your business.

What Are Your Thoughts

We would absolutely love to hear your thoughts on this idea and the article. We will read each and every one of your comments carefully.

  1. Do you agree that company swag has this type of effect, why or why not?
  2. What have the effects on your company been like?
  3. Where do you get your company swagger from?

References

 

About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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