4 Ways Consumer Research is Vital to Small Businesses

By Matthew King | Business Planning

Oct 23
consumer research

Whether the market you enter is a small or large, research will play an invaluable role in decisions regarding which services you should be offering to your clientele. As a small business owner, consumer research should be at the top of your list of priorities. Here are four concrete ways research is vital to success in small business.

Determining What Your Customers Want

Before you bring a relatively new product to the market, you need to understand the desire and purchase triggers of your customers. Information about sample groups should also be collected so that you have a general direction of where to go. Consumer research can seem like a lot of time, effort, and money, but the results speak for themselves. As for you, you may want to ask people what you could do better to suit their needs. With that, you will have a better idea of how what you can offer to others can benefit them.


In any business field, there is tremendous value in getting an opportunity when it arises. All small businesses should strive to grow anyway. Everything that you read be it newspapers or advertisements on the television should give you valuable sources of material to how to accelerate the growth of your company. This, in turn, will provide you with opportunities to expand your business effectively. Pay attention to detail in this regard, and potential prospects will translate into paying customers.

Avoiding Potential Mistakes

Small businesses are widely influenced by the economy around you, be it on a national or local scale. Doing consumer research will help you to take steps and develop strategies to adapt around the financial climate around you. If you had plans to expand, you might want to reconsider if the economy is trending downward. If it is trending upwards, you can re-adjust as needed. You should also make sure that the way you’re doing your research is also in line with what is required, so you don’t waste money on bad research.

Assess Feasibility

The most important thing you may want to consider in any small business venture is determining if the marketplace fits the product you are offering, and whether or not there are sufficient customers available to support the business. You should gather statistics and projection data in your target market. This is another opportunity to talk to potential customers. Launching a company can be risky, so test the market to see if it’s worth it.

As you can see, doing research is vital before entering any market. Do your due diligence, and your company will thrive because you chose to take the initiative in doing adequate research.

What Are Your Thoughts

We would absolutely love to hear your thoughts on this idea and the article. We will read each and every one of your comments carefully.

  1. What are some ways you have researched?
  2. Have you launched a product/service and been successful, why?

About the Author

Matthew King is the owner of the Startup Forums, Alkries LLC, and co-owner at TR King Insurance Marketing. Partner at Independent Life Insurance Agent Association, Medicare Training 101, and Final Expense 101. When he's not creating content about running successful businesses here. He's most likely developing processes, diving into SEO, or gaming with his friends and wife.

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